Everyday snack Crisps get Fancified – HIPCHIPS – a FoodBites REVIEW

TASTE: 1/5         SERVICE: 3/5     ATMOSPHERE & DECOR: 4/5

FOODBITES SAYS: “My inner junk-food lover is not satisfied – & that’s saying something!”

WHERE: 49 Old Compton St, Soho, London W1D 6HL 

PRICES:  Small + 2 dips – £4.50 , Medium + 3 dips – £6.75, Large + 6 dips – £11.50 (2017)


When you think Soho, you picture the cobbled back streets filled with chic eateries and new places to nibble and snack your way through the heart of London. Many shops you may not have heard of or ever even notice as you walk pass the myriad of distractions and brightly coloured shop fronts all beckoning you to step inside. I love to stroll through Soho, especially in the evenings, when the sun has set and the warm glow and bustling noises from the shops light up the pavements. And Hipchips is no exception. With its large windows shining bright light from polished industrial lamps, its hard to walk past this shop front without taking a peek at what they have on show.


Its a veritable crisps-lovers dream, piles of fried sliced potatoes with scatterings of pink petal-looking chips. And on that chilly night, the warmth from the heat lamps felt like a warm hug. We had to go in and have a taste!

Hipchips as the name suggests, offers potato chips. They are accompanied by a range of dips from sweet caramel to savoury blue cheese in an attempt to satisfy those cravings for something deep fried and crunchy. What sets them apart from those generic crisps you get in a convenient pack at your local store is that these hipster chips aim to give you a taste of the British countryside by using the more colourful heritage varieties.

As all the most knowledgeable hipsters know, heritage or heirloom plants are the historical varieties that where grown during the earlier years of human history but are now no longer used in large scale agriculture, (thanks, Wikipedia).

Their menu boosts a total of 7 heritage potato varieties, of which all are listed on the menu. Although, it doesn’t mean you’ll have to choose which one to consume, as I had thought. They just list all the varieties there on the menu for you to see and what you order will be a compilation of what they have fried on the day. I would have preferred to have been able to try these wonderful historic varieties individually, but alas, the chips were generically scooped up into a paper box and to be honest I wouldn’t have been able to tell one from the next, (unlike a Jelly Bellies identification system)… maybe they’re historical varieties for a reason…?

To top off their hip chips, they also offer some hip dips. However, I must reiterate, their “mind-blowing” dips fall short of any expectations and may have impressed me more if there was a decent enough amount in the pots to try – barely half filled!


  • A medium batch of SALTED chips
  • Campfire S’mores
  • Smokey Cheese Fondue
  • Baba Ganoush


The decor and the warmth of the place bought me in, but the food just does not want me to come back! The chips were too thin and coated in oil which soon made them soggy – not how I like my deep fried goodies, (also so great when we attempted to share them out among friends!) & the dips were nothing to shout about either… (insert sad face)

All in all, I don’t think there’s much to brag about. Which is unfortunate, because I LOVE CRISPS. You’re better off saving a few quid by getting a nice big bag of those thick cut potato chips for more flavour and a satisfying crunch!




Hipchips Menu, Reviews, Photos, Location and Info - Zomato


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